Meet Laura.

Before founding Bonsai, Laura served as Interim Global General Counsel for Marketing & Media at Unilever, at the exact moment generative AI tools like ChatGPT exploded into the mainstream.

With a background in Big Law, working on emerging tech and leading multi-billion dollar tech transactions, Laura suddenly found herself at the centre of countless AI-related projects without any playbooks or precedents to fall back on. She went on to design and roll out Unilever’s responsible AI governance frameworks, legal risk assessment processes, templates and training programmes to support responsible AI adoption across Unilever globally.

That experience ultimately became the foundation for Bonsai: an AI & legal consultancy built around the belief that responsible AI should feel practical and clear, not overwhelming, theoretical or gatekept.  

Today, through Bonsai, Laura brings a rare mix of legal expertise, strategic thinking and real-world AI implementation experience. She advises major global brands, AI start-ups and industry bodies, on everything related to responsible AI adoption: from FTSE 100 AI governance programmes and global enterprise AI tool rollouts to high-profile market-first AI campaigns. 

Her approach is simple: straight-talking advice, practical support, and tools that genuinely help people on the ground navigate the often overwhelming reality of assessing and implementing AI responsibly, by cutting through unnecessary complexity, fearmongering and gatekeeping. 

Laura strongly believes that responsible AI knowledge should be shared openly, made accessible, and translated into practical guidance that busy teams can use in the real world. Alongside her consultancy work, she regularly delivers free talks, workshops and training sessions for educational institutions, industry bodies and the wider legal community, with a particular focus on making responsible AI feel less intimidating, more practical and more accessible to the people expected to navigate it day to day.